II Brothers Entertainment, Real Auto ignite “5.10.55” for Carnival 2026

GREAT BAY--II Brothers Entertainment has officially launched its “5.10.55, Three Anniversaries, One Epic Carnival” campaign together with Real Auto on Friday evening, introducing new initiatives for St. Maarten Carnival 2026. The initiative has the cooperation of the St. Maarten Carnival Development Foundation (SCDF).

Next year brings three major anniversaries. II Brothers Entertainment will celebrate five years of operation, Real Auto reaches ten years of service to the island, and St. Maarten Carnival marks its fifty fifth anniversary. Together these milestones form the core of the 5.10.55 theme and set the tone for what organizers describe as a bigger, louder and more impactful Carnival season.

Real Auto Marketing Representative Vincent Hinds explained why the partnership was a natural fit, pointing out that Real Auto wanted to celebrate its tenth anniversary by aligning with the energy and culture of Carnival. He emphasized that the collaboration with II Brothers Entertainment is more than a sponsorship, it is a statement that Real Auto is here for the culture, the people, and the future of St. Maarten.

II Brothers Entertainment, five years of culture and evolution

Founded in 2021 on the soil of St. Maarten and Saint Martin, II Brothers Entertainment has quickly grown into a leading entertainment, marketing, and promotions company. Over the last five years, the team has helped transform the Carnival atmosphere, not only by hosting events but by creating moments and memories that have become part of Carnival history.

Their stages have welcomed regional and international acts across reggae, dancehall, soca and bouyon, including Teejay, Busy Signal, Bounty Killer, I Wayne, Jada Kingdom, Junior Kelly, Kranium, Gramps Morgan, Wayne Wonder, Ridge, Trilla G, Pudaz, Khallion and others, while also providing a home for local talent.

II Brothers Entertainment is now moving into a new era, expanding from events into full scale promotions and marketing, branding and merchandising, artist management, and a professional booking agency. The goal is to strengthen the creative ecosystem not only in St. Maarten but throughout the Caribbean, working with tourism boards, cultural ministries, Carnival committees and promoters to ensure that Carnival culture is exported, monetized, and respected regionally and internationally.

Carnival Village, brand power and J’ouvert “Invasion”

Inside Carnival Village, II Brothers Entertainment has built a reputation as one of the most active and engaging brands, with booths that draw crowds and create nonstop activity. For Carnival 55, the company will offer a single corporate partner the opportunity to fully brand their booths and truss structure for the entire season, delivering nightly, front of house visibility and live, immersive exposure in the center of the Carnival experience.

On the road, II Brothers Entertainment will make its official entry into J’ouvert in 2026 under the theme “Invasion.” The concept is built around a full takeover of the streets through music, paint, powder and unity, with a focus on delivering a high intensity, freedom filled experience for revelers who want J’ouvert at its wildest and most expressive.

Carnival 55 Anniversary Package and “Happy Day”

To help mark the fifty fifth anniversary of St. Maarten Carnival, II Brothers Entertainment is launching a limited edition Carnival 55 Anniversary Package, priced at 35 US dollars. The package was designed by Sokoto George of Koto Creative Group, using the official Carnival 55 colors combined with creative elements from the II Brothers team. The set includes a custom Carnival 55 shirt, an anniversary cup and a Carnival rag, intended as wearable symbols of fifty five years of “mas, music and movement.”

The vision is for companies across the island to wear the shirts every Friday during the Carnival season, creating a unified visual expression of Carnival pride.

Carnival 55 will also introduce the first ever “Happy Day” in the Village, moving beyond the traditional Happy Hour format. On Happy Day, selected booths will offer drink specials over an extended period, setting a festive tone early and keeping the energy high throughout the day and night.

Youth support and community commitment

II Brothers Entertainment has placed youth development at the center of its Carnival commitments. For Carnival 55, the company will donate five cases of water and five cases of juice to every troupe in the Junior Parade. The team will also support Junior Queens as they prepare for their pageant and assist junior competitors in both the Calypso and Road March competitions.

This youth support initiative is intended to become an annual tradition, and II Brothers Entertainment plans to invite additional partners to join as the program grows.

Beyond Carnival events, the company is expanding into culinary and sporting activities as part of its broader portfolio. II Brothers Entertainment is now an official sponsor of the Sluggers Softball Team and the Dodgers Baseball Team. The partnership includes a requirement that one player from these organizations assist with youth team development every Thursday, providing hands on training and mentorship for young athletes who aspire to follow in the footsteps of those who have played at collegiate and international levels or represented the island.

Media partnerships, Caribbean tour and global reach

To amplify St. Maarten Carnival 2026, II Brothers Entertainment has secured partnerships with influential Carnival and lifestyle platforms across the region and diaspora, including Julians Promos, Ultimate Experience Productions, Trini Jungle Juice, Fete Tracker, Rex Aruba, comedian Jr. Lee from Trinidad, Bahayogi from the Bahamas, Nicey Bwoss from Trinidad, and JLova from TEMPO.

These alliances are designed to push St. Maarten Carnival content across islands and borders, reaching Caribbean audiences and the broader diaspora and raising the international profile of the festival.

In addition, II Brothers Entertainment is planning a Caribbean tour that will feature top soca acts, DJs, bands, MCs and artists from both sides of the island. The tour is envisioned as a cultural export vehicle, presenting St. Maarten and Saint Martin as a united hub of sound, style, and celebration.

Ultimate Carnival Experience Raffle

One of the headline initiatives announced is the Ultimate Carnival Experience Raffle, presented by II Brothers Entertainment, Julians Promos and Ultimate Experience Productions, in partnership with title sponsor Real Auto and timely cooperation from the St. Maarten Carnival Development Foundation.

For 40 US dollars per ticket, one grand prize winner will receive an all inclusive Carnival experience for two in St. Maarten, including flights, hotel accommodations, VIP access, J’ouvert entry, a frontline costume and 500 US dollars in cash. The second prize offers two J’ouvert fête packages, and the third prize grants two complimentary tickets to an II Brothers event.

The raffle launches on December 1, 2025, runs until February 28, 2026, and the draw will take place on March 1, 2026. Tickets are available via www.wefetes.com

SCDF Cooperation

Speaking on behalf of the St. Maarten Carnival Development Foundation, President Edwardo Radjouki expressed pride in cooperating with II Brothers Entertainment and described the evening as a moment about vision and growth. SCDF highlighted that II Brothers has been a consistent supporter of Carnival, from youth parades and Queen competitions to Junior Calypso and Road March, and that the organization’s dedication goes beyond entertainment and into structured, thoughtful support for the festival and its participants.

The Foundation pointed in particular to the Ultimate Carnival Experience Raffle as a prime example of innovative marketing that places the world inside St. Maarten Carnival, bringing new visitors and creating lifelong ambassadors for the island. SCDF expressed confidence that II Brothers will help elevate St. Maarten Carnival locally, regionally and internationally, and thanked II Brothers Entertainment for believing in Carnival, in youth, and in St. Maarten.

Call to partners

II Brothers Entertainment closed the evening with a direct call to sponsors, brands and cultural stakeholders who want to align with history, legacy and global visibility. With Carnival 55 described as a once in a generation milestone, potential partners were invited to connect with II Brothers representatives to explore branding opportunities, event collaborations and long term cultural investments.

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